Objective

To utilize type as a means of creative visual communication. To learn Illustrator production techniques by recreating the example below.

Download starter file

Discussion

Text type is supposed to be invisible, designed to convey the message of the author in the most direct way possible. Reading text type should be effortless and unintrusive. However, headlines need to get attention. Creative manipulation of typographic elements to enhance the message will often be more memorable than just choosing the appropriate font. Often, this will involve creating an illustration with typographic elements. By involving the reader and engaging them in thinking about the visual helps to communicate the message in the design.

Procedure

preparing for the exercise

1. open "quotes.doc" in word
2. select the first quote, copy to clipboard
3. launch illustrator
4. file > new (cmyk)
5. save as "jane's quotes.ai"
6. choose type tool, click on art board, paste

creating the first quote in illustrator

1. select all text, make futura extra bold, centered
2. select author, make futura book, all caps
3. add RETURNS for proper line breaks
4. copy text block, change text to outlines
5. ungroup, then regroup select objects
6. create layout per sample
7. save, save as EPS, delete original type, print

create another quote

1. choose another quote from the word file (or browse to
   www.famous-quotations.com to find your own quote)
2. sketch out concepts in your sketchbook
3. execute your idea in illustrator (choose your font carefully)
4. print out your conceptual quote for small group critique
5. revise your design based on feedback (if necessary)

grading

1. add your name to the bottom of the file
2. file > save for web: preset=GIF 32 no dither, image size=800px wide
3. publish GIF as a link from your projects page
4. submit a b&w laser proof with your name on it for grading
5. file graded proof in your 3-ring binder for individual review