Objective

To interpret another designer's concept sketch. To review typography hierarchy systems. To learn print production techniques by creating a press-ready digital file for a poster based on the sketch below:

Download starter files

Procedure

preparing for the exercise

1. inspect downloaded files
2. open PSD file in photoshop
3. create shadow to match JPEG files
4. save as a CMYK JPEG file (quality=maximum)

creating the layout

1. in InDesign, create a new one-page document (17x22 inches)
2. import EPS logo file; inspect color palette
3. import JPEG images, size and position
4. import text, select appropriate fonts
5. create letters to spell out "dance"
6. add border
7. print b&w proof for critique (reduced to fit 11x17 inches)
8. choose appropriate colors
9. print "full-size" color proof for critique (tiled to fit two 11x17 pages)
10. submit tiled paper proof with your name on it for grading
11. file graded proof in your 3-ring binder for individual review

general checklist: preparing files for the printer

1. add bleeds (if needed)
2. flatten transparency (if needed)
3. create "rich blacks" (i.e. 100K+50C) (if needed)
4. create CMYK grays (i.e. 20C+20M+20Y) (if needed)
5. preview printing plates (window > output preview)
6. check scaling, resolution, color mode of images (scanned and vector)
7. check colors (CMYK vs Pantone), delete unused colors
8. spell check (edit > check spelling)
9. add your name to bottom of file as a "slug" (optional)
10. file > preflight
11. make a PDF file (file > PDF export presets: press)
    or package for output (file > package)