graphic design | parkland college

Graphic Design Exercises

Design Principles: Rhythm

 

Objective

 

To learn design principles through exploration and experimentation. To learn visual grammar by making abstract compositions. To practice thumbnail sketching. To be introduced to Adobe Illustrator and InDesign's layout tools.

 

Discussion

 

Rhythm is an optional design principle, to be applied only when it is appropriate. In general, there are four types of rhythm: legato, staccato, alternating and progressive. Rhythm is most often associated with music and dance. In fact legato (connecting and slowing) and staccato (contrasting and abrupt) are musical terms. Each type of rhythm carries with it a certain "mood." One can identify rhythm easily because rhythm requires repetition, often in a predictable pattern (such as alternating or progressive). Rhythm can be very powerful in creating a sensation of motion, temperature, even sound.

 

Procedure

 

Part A (Concepts and Thumbnails)

  1. download starter files, examine files, read directions
  2. using your sketchbook, begin to conceptualize possible solutions
  3. using Adobe Illustrator, create six documents (8.5x11 inches)
  4. rough out your best ideas (tip: try brush, pencil, smooth, eraser, warp and other distortion tools; use the paste board for variations)
  5. apply brush styles as needed (window > brush library)
  6. print out your roughs directly from Illustrator
  7. in your assigned teams, critique each other's work
  8. based on the critique above, make adjustments (if needed)

Part B (Best Solutions)

  1. import your Illustrator files into InDesign
  2. Use the direct select tool to scale and crop art (tip: click and hold before moving the mouse)
  3. add your name to the file, then export a JPEG and publish it on your personal projects page for class critique
  4. based on the critique above, make adjustments (if needed)
  5. submit b&w laser proof with your name on it for grading
  6. file graded proof in your Process Book for individual review
  7. update your projects page by publishing a JPEG of your final art

Note: When working with InDesign, keep all linked images in the same folder as the original InDesign file to avoid broken links. When moving files, move the entire folder (never move just the InDesign file).

 

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