Sample Brief
This is a sample professional business memo for your reference. It is recommended that students follow this format when writing briefs.
TO: Greg Abbott
FROM: Jane Smith
SUBJECT: METCAD Web Site redesign
DATE:
June 15, 2009
Thank you for allowing me the opportunity to submit some recommendations for a new METCAD web site. The following is a summation of our discussion held last week concerning the new web site design.
- BACKGROUND: Founded in 1979, METCAD is a consolidated dispatch center for all emergencies, or 9-1-1 calls, in Champaign county. METCAD's twenty-nine staff members are responsible for making sure that the police, fire department, ambulance, or any other rescue service responds immediately to the locations where they are needed. Although the current METCAD web site is able to convey safety and useful information about METCAD, it is felt that the site needs to be updated. While, at the same time, redesigned to accommodate any future web technologies that appear on METCAD's "wish list."
- TARGET AUDIENCE: Although it is felt that the current audiences are high school and college students, the new design should appeal to everyone. The mission statement of METCAD is "Public Safety Through Quality Service." This service applies to all that need the valuable safety information that the METCAD site contains.
- CHARACTER OF THE NEW WEB SITE: The new web site design should be warm, friendly, professional, sensitive, strong, dependable, open, and trustworthy. It should instill a sense of a competent agency that will know how to handle any emergency. Anyone visiting the site should leave with a greater understanding of what METCAD is, when and when not to dial 9-1-1, and have a greater knowledge of the dedicated dispatchers at METCAD.
- APPLICATION: The new web design will be optimized for 1024 x 768 resolution monitors. The site will be accessible to anyone, young or old, so it must have be functional and accessible in any browser. It will include all text contained within the original web site. Although all of the information must appear in the new design, a better reorganizing of the information architecture is desired. The design should be flexible in order for any future changes to be accommodated. The METCAD logo will also be incorporated into the site.
Thank you again for this opportunity and we look forward to presenting our design proposals to you in about three weeks.
Last updated: 6/15/09 • Webmaster: Paul Young