Graphic Design / Interactive Design / Fine & Applied Arts / Parkland College

Graphic Design Exercises
Illustrator: Quotes

Objective

To utilize type as a means of creative visual communication. To learn Illustrator production techniques by recreating the example below.

Discussion

Text type is supposed to be invisible, designed to convey the message of the author in the most direct way possible. Reading text type should be effortless and unintrusive. However, headlines need to get attention. Creative manipulation of typographic elements to enhance the message will often be more memorable than just choosing the appropriate font. Often, this will involve creating an illustration with typographic elements. By involving the reader and engaging them in thinking about the visual helps to communicate the message in the design.

Procedure

preparing for the exercise

  1. download starter file
  2. open "quotes.doc" in word
  3. select the first quote, copy to clipboard
  4. launch illustrator
  5. file > new: letter, portrait
  6. save as "quotes.ai"
  7. type tool: point type (single click on art board), paste

creating the first quote in illustrator

  1. select all text, make futura extra bold, centered, 16/22
  2. select author, make futura book, all caps, 13pt, tracking=100
  3. add RETURNS for proper line breaks
  4. pointer tool: duplicate text block (opt+drag)
  5. type > create outlines
  6. ungroup (cmd+shift+G), then regroup select objects (cmd+G)
  7. create layout per sample
  8. save

create another quote

  1. choose another quote from the word file (or browse to
    www.brainyquote.com
    to find your own quote)
  2. sketch out concepts in your sketchbook
  3. execute your idea in illustrator (choose your font carefully)
  4. print out your conceptual quote for small group critique
  5. revise your design based on feedback (if necessary)

grading

  1. add your name and the exercise number to both files
  2. clean-up your printable area and add credit.
    In 9pt Helvetica, 1/2" from bottom and right side of the page add:
    Exercise #: Exercise Name
    Your Name
  3. print proofs for grading
  4. file your graded proofs in your Process Book for individual review

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