Graphic Design / Interactive Design / Fine & Applied Arts / Parkland College

Graphic Design Exercises
Illustrator: Wordmark (Seafood)




To learn the art of creating wordmarks. To learn Adobe Illustrator's type manipulation tools by recreating the above wordmark.


Straight lines are fairly easy to master in Illustrator. The art of drawing curves takes a little more practice. But to master the pen tool is to master the most powerful tool in Illustrator.

  1. download starter file
  2. download Illustrator keyboard shortcuts
  3. open downloaded file in Illustrator, examine layers
  4. practice Adobe navigation keyboard shortcuts: space=hand; space+cmd=zoom in; space+cmd+opt=zoom out; cmd+zero=fit in window
  5. go to "curve" layer, lock others
  6. set fill=none, stroke=black (swap default colors)
  7. choose the direct selection tool, then choose the pen tool 
    (tip: the CMD key gives you the last accessed select tool)
  8. start tracing over the art (watch the mouse carefully)
  9. make adjustments (if necessary)
  10. make stroke 2pts, choose round caps
  11. hide "anchor points" and "handle" layers
  12. width tool: add width points to increase/decrease stroke widths
  13. select > objects > stray points; delete
  14. go to "type" layer, lock others
  15. type tool (point type): type "SEAFOOD." (Adobe Garamond)
  16. make type large; kern, track, distort (match template)
  17. select tool: copy type object (move with option)
  18. type > create outlines; view outlines (cmd+Y)
  19. align outlines with template, remove horizontal stroke of "A"
  20. fine-tune art until it matches template, save
  21. clean-up your printable area; add your name to the bottom of the page


  1. clean-up your printable area and add credit: in 10pt Helvetica, 1/2" from bottom and right side of the page add:
    • Exercise 0: Wordmark (Seafood)
    your name
  2. print a proof for grading
  3. file your graded proof in your Process Book for individual review

Last updated: 10/10/17 ■ Webmaster: Paul Young