Graphic Design / Interactive Design / Fine & Applied Arts / Parkland College

Graphic Design Exercises
Catalog (Art Gallery)

Objective

To learn design principles as it relates to publication design. To learn InDesign production techniques by recreating a 28-page catalog.

Discussion

Publication design involves multiple pages. The strongest way to unify a multi-page publication is with a consistent typography system (style sheets) and a consistent grid system. Grids do not need to constrain the designer. Instead, the grid design should allow for maximum flexibility within a system. In fact, the most interesting publications contain "violations" of the grid, bringing variety to the publication.

Procedure

preparing for the exercise

  1. download starter files
  2. examine downloaded files
  3. examine PDF reference file in Acrobat Professional
  4. launch InDesign
  5. file > new (letter, landscape, margins=0, bleed=1p, facing pages=yes, number of pages=28)
  6. window > pages: panel options: icon=small; vertical=no
  7. InDesign > preferences > display performance: high quality; units & increments: origin=page
  8. rename "layer1" as "type"
  9. file > place "artGallery.txt" (on paste board)
  10. rough out pages 6 and 7 on "A-master"
  11. new layer "template" (lock others)
  12. file > place "artGallery.pdf" (more options: page 6 & 7, crop=trim)
  13. new layer "guides" (lock others)
  14. draw guides, align frames (view actual size or cmd+1)
  15. insert automatic page numbering (type > insert special characters)

creating style sheets

  1. edit paragraph style "basic paragraph": Adobe Caslon Regular 9/12, hyph=off
  2. new paragraph style "small caps": case=small caps
  3. new paragraph style "folio": 8/10, case=small caps, tracking=160
  4. new paragraph style "artist": 8/12, tracking=200, all caps, space after=7pt
  5. new character style "ital": style=italic, case=normal
  6. new character style "folio dingbat": 5pt Zapf Dingbats, tracking=160, color=none, stroke=black (.5pt); dingbat character="n"

finishing the document

  1. unlock master page elements on pages 6 & 7
  2. replace text and pictures in other pages (match PDF sample)
  3. cover: convert "w" to outlines, place image into object
  4. print b&w proof (single pages, 100%)

grading

  1. submit b&w proof for grading
  2. file your graded proof in your Process Book for individual review

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