GDS 102 Graphic Design History
Essay: Trade Publications
Instructor: Larry Ecker
Objective
To survey periodical resources in print for graphic designers. To collect reference materials for future use.
Description
Write a 750-word (minimum) about a design periodical of your choice. The essay should eloquently describe the magazine to someone who has never seen it. Critique the quality of the editorial content (the non-advertising pages), the relevance of the content to design students, and the design and art direction of the editorial pages. Compare and contrast this magazine with others of the same genre. Give an overview of the kind of advertising that is contained in the publication. Give a recommendation to your fellow students on whether they should or shouldn't subscribe to this magazine.
Procedure
1. Go to a book store and examine the periodicals available relating to graphic design, web design and advertising. Be sure to examine at least the following titles (*these titles are also available in the Parkland library):
- Adbusters*
- Baseline
- CMYK*
- Communication Arts*
- Computer Arts*
- Eye
- How*
- ID*
- Lürzer's Archive*
- PDN (Photo District News)*
- Print*
2. "Claim" your top three choices as part of your Angel homework post when prompted. I will do my best to accommodate your preferences (but I can not guarantee that you will get your top choices). Consideration will be given to the order your posts appear in Angel (so don't delay).
3. Using Google Docs
(or Microsoft Word), write a 750-word essay (minimum) about the
magazine. Also include a minimum of three scans (cover, editorial layout, advertising). The essay should have a title and your
name at the top. Properly introduce your topic and give a critical
conclusion at the end. Spelling and grammar will count towards your
grade.
4. Print a draft of your essay and have the Writing
Lab
review your work. Be sure to give yourself ample time to make revisions and corrections.
5. Publish your essay using Google Docs as part of your Angel homework post when prompted and invite your team members as collaborators to review and comment on your work. Based on the comments you received, revise your essay (if needed).
6. Submit a peer-reviewed digital copy of your essay for grading by inviting your instructor as a collaborator (lecker@parkland.edu). Your instructor may make additional comments.
Note: If you have an alternate magazine you want to write about, you must get prior approval from the instructor. Late essays will not be accepted.
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