Graphic Design / Interactive Design / Fine & Applied Arts / Parkland College

GDS 102 Graphic Design History
Project 2: Influential Graphic Designers

Instructor: Liza Wynette

Objective

To learn about influential designers throughout history. To research the philosophies, theories and/or breakthroughs developed by these designers. To collect reference materials for future use.

Secondary objectives

To master Google Slides (see instructions) or Powerpoint as a presentation tools.

Description

Using Google Docs or Powerpoint, design a 10-minute presentation about an influential designer of your choice. Your presentation should cover specific innovations, breakthroughs and/or discoveries made by this designer. You must include visual examples of this designer's work. Your selection of images should include examples not in the instructor's slide show lectures or in the textbook.

Procedure

1. Choose your designer: Research books, periodicals and the Internet on source material available for the designers below. Determine which designer's work you are interested in and confirm that there is enough source material on him/her to do a presentation. "Claim" your designer using this form or as part of your Cobra homework post when prompted (first come, first served; no duplication, please). If you have an alternate designer you want to do a presentation on, you must get prior approval from the instructor.

  • Saul Bass
  • Bill Bernbach
  • Alexey Brodovitch
  • Will Bradley
  • Neville Brody
  • David Carson
  • Matthew Carter
  • AM Cassandre
  • Art Chantry
  • Ivan Chermayeff
  • Seymour Chwast
  • Kyle Cooper
  • Lou Dorfsman
  • Pablo Ferro
  • Milton Glaser
  • April Greiman
  • Tibor Kalman
  • Chip Kidd
  • Walter Landor
  • Raymond Loewy
  • Herb Lubalin
  • Josef Muller-Brockmann
  • William Morris
  • Victor Moscoso
  • Alphonse Mucha
  • Paul Rand
  • Stefan Sagmeister
  • Paula Scher
  • Jan Tschichold
  • Rudy VanderLans
  • Massimo Vignelli

2. In-depth Research: Find books, periodicals and/or Internet resources about your designer. Be sure to look at the designer's influences as well as who this designer influenced. Compare and contrast this designer's style and philosophies with other of his/her time as well as those that came before. Give an overview of the time period that this designer lived in and what historical and/or social events may have had influence as well. What other information can you add that was not included in the slide lecture or your textbook? Prepare a bibliography of works cited (you must use at least four non-Internet sources).

3. Designing the presentation: Scan or download images for your presentation. Write notes for your presentation in bulleted format. Organize your information and sequence it in a logical manner. Format your presentation using Google Slides (see instructions) or Powerpoint. Include a bibliography of works cited (see examples of APA and MLA styles). Rehearse and refine your presentation until your are happy with it (feel free to make use of Parkland's Presentation Center).

4. Giving the presentation: On the scheduled day of your presentation, you will be projecting your presentation in the classroom. Give your presentation in class (you have up to 10 minutes). Be prepared to answer questions after the presentation.

5. Grading: Email your instructor (lwynette@parkland.edu) a published link to your Google Docs presentation (instructions) or attach a copy of your Powerpoint (tip: Powerpoint does not retain fonts, but if you export a PDF your fonts will be embedded). Your email must arrive before you give your presentation.

Tip: If you would like comments on the content of your presentation, feel free to email a draft to your instructor. The draft must arrive at at least one week before the due date.

Note: 10% will be deducted from your project grade for every 24 hours that it is late.

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