GDS 110 Typography I

Project 3: Illustrated Type (Buzz)
Instructor:Jennifer Davis

 

Objective

To develop conceptual thinking skills. To communicate ideas visually and verbally. To explore typography styles. To develop systems of visual organization.

 

Secondary objectives

To utilize Illustrator as a layout and production tool.

 

Description

Design a cover for a special edition of the Daily Illini's alternative weekly, Buzz Magazine. The content of the cover must be predominantly type, illustrated in such a way to visually convey a message. The cover text to be illustrated can be one of the following:

  • Spring Dining Guide
  • Best of Champaign-Urbana
  • Holiday Gift Guide
  • Summer Fun Guide
  • Local Music Guide
  • or a topic chosen by you and approved by the instructor

Required elements for the cover design:

  • Buzz logo
  • "Special Edition"
  • "Champaign-Urbana"
  • "FREE"
  • publication date

The cover of Buzz is printed in 4C process. The trim size for this tabloid publication is 11.5 x 12.25 inches. The live area is 10.25 x 11.5 inches.

 

Procedure

1. RESEARCH: Research existing editorial covers that are predominantly type (see examples). Be sure to review trade publications (Print, How, Communication Arts) and design annuals. Scan examples that you think are successful. Publish your research on your personal projects page for critique. Be prepared to explain why your example(s) are successful.

2. DEVELOP THE CONCEPT: In your sketchbook begin to conceptualize ideas for this project (see examples of sketches) Make at least 10 sketches of all possible directions you might take this project. Edit your concepts down to your best three ideas and redraw them on 8.5 x 11 white paper using a felt tip pen. Scan and publish your concepts on your personal projects page for critique.

3. EXECUTION: Based on the critique of the above, use Adobe Illustrator to translate your sketch into a digital file. Print a b&w proof of your design for critique. Also generate a web-ready JPEG and publish your proof on your personal projects page.

4. PORTFOLIO PREPARATION: Based on the critique of the above, make adjustments as needed, then add color. Add revised JPEGs of your designs to your personal personal projects for final critique (do not delete older versions). If necessary, make refinements until you are 100% satisfied with the project. Print a color "comp" for your portfolio. Be sure to save all your files for future editing.

5. GRADING: Submit two high quality color laser proofs with your name on it for grading. File the graded proof in your 3-ring binder for individual review along with all the preliminary work you did for the project (research, sketches, proofs, final color comp). You will not receive credit for this project if any of the above elements are missing.

6. STUDENT GALLERY ARCHIVES: Once you are 100% satisfied with your project, prepare a low resolution PDF (smallest file size) of your project and drop it in Angel's drop box. Your project may be published in a showcase of student work on Parkland's website.