To: Randi Hard and Dallas Street
From: Paul Young and the students of GDS 220
Subject: Web Site Re-design
Date: October 26, 2009

Thank you for the opportunity to offer some recommendations for your web site re-design. The following is a summary of objectives for this project.

Background: Parkland Theatre is a state-of-the art 314-seat mid-size theatre that offers both directors and actors the chance to perform in front of an intimate setting. Each season, Parkland Theatre offers a large variety of programs including musicals, comedies, drama, family-oriented productions and avant-garde productions. The Theatre’s cast and crew include students, community members, and professionals.

Target Audience: The target audience includes persons of all ages from novice theatergoers to well-seasoned patrons.

Objectives: The goal of this website re-design is to create a professional website that shouts high quality theatre. The website should be streamlined, colorful, classy, contemporary, engaging, and inviting. At the same time the site should quickly and visually present a sense of quality and an energetic dynamic. The color scheme should be bright and bold. A generous use of production photographs is preferred. The site should be accessible, professional, uncluttered and easy to navigate. A primary concern is to include a system with reservation capability for each production.

Application: The final website will include a template design that a webmaster can easily update and maintain. The web mock-up will be ready for presentation on Wednesday, November 4, with a proposed final deadline of Wednesday, November 25.

If you have any questions, please feel free to contact me. Thank you again and we look forward to presenting our design proposals soon.