Graphic Design / Interactive Design / Fine & Applied Arts / Parkland College

GDS 222 Graphic Design III
Project 1: Promotion Campaign
(Art Gallery Exhibition)

Instructor: Paul Young

Objective

To develop conceptual thinking skills. To communicate ideas visually and verbally. To explore illustration and photography styles. To apply design principles to real-world visual communication problems.

Secondary Objective

To utilize the Adobe Creative Suite as layout and production tools.

Description

Design an integrated campaign to promote the annual Graphic Design Student Show using supplied copy and logos.

The following elements are required (see past examples):

  • Wordmark (to be applied to print, web, animation, etc.)
  • Announcement poster (11 x 17 inches)
  • Announcement postcard (11 x 5.66 inches or 8.5 x 5.5 inches)
  • Website mock-up for show "catalog" (1024 x 768 px)
  • Call for entries poster (11 x 17 inches) (optional)

Your project must communicate a creative concept and show an understanding of design principles (unity, emphasis, balance, color theory, etc.).

Per our syllabus, you may ONLY use the standard "core" fonts installed in D019 for your assignments unless you obtain prior approval from the instructor (see Parkland's Core Fonts Specimen Sheet). Please talk to your instructor if you need to use a non-standard font from the Adobe Font Folio collection.

Note: Legal high resolution stock photos and illustrations are available from Photospin (contact your instructor for access). Students may NOT use illegally download images (see FAQ).

Procedure

1. Research for inspiration: Find examples of creative concepts and creative use of typography, photography or illustration in the Parkland Library (see resources). Scan (instructions) and publish your research as part of your Homework 1 post (you can transfer your images to your personal Process Page later). Discuss why these examples are successful. Although Internet sources are allowed to supplement your research, your inspiration should not be exclusively sourced from the Internet.

2. Marketing Research: Review the past print promotions  as well as past catalogs of previous student shows. Analyze your research and write a written statement of objectives in the form of a memo (see sample brief). Be sure to include descriptive adjectives in the "character" paragraph (see vocabulary wheel). Have your brief reviewed by the Writing Lab, then email your brief as an attached Word file or a shared Google Doc to pyoung@parkland.edu (instructions).

3. Incubation: Absorb the information you have gathered and sleep on it. Allow your unconscious mind to make connections for you.

4. Develop the concept: In your sketchbook begin to conceptualize ideas for this project (see examples of sketches). Make at least 10 sketches of all possible directions you might take this project. Edit your concepts down to your best three ideas and redraw them on 8.5 x 11 white paper using a felt tip pen. Scan (scale/crop in Photoshop: no wider than 1000 pixels), increase the contrast (see tutorial) and publish your concepts on your personal Process Page for critique. Be prepared to discuss how your design fulfills the client's marketing objectives. Also print your sketches for your Process Book.

5. Poster proof: Based on the critique of the above, use the computer to execute at least two versions of your best poster idea (present at least one proof with an alternate font choice). Publish one multi-page low-res PDF (instructions) on your personal Process Page for critique. Be prepared to talk about what design principles are utilized in your design. Also print high-quality color proof(s) for your Process Book.

6. Postcard proof: Based on the critique of the above, revise your designs (if needed). Then apply your poster concept to a postcard. Publish one multi-page low-res PDF (instructions) on your personal Process Page for critique. Also print high-quality color proof(s) for your Process Book.

7. Web mock-up proof: Based on the critique of the above, revise your designs (if needed). Then apply your poster concept to a web mock-up (download 1024x768 templates). Generate full-size web-ready JPEGs and publish your designs on your personal Process Page for critique (see examples). Also print high-quality color proof(s) for your Process Book.

8. Final critique: Based on the critique of the above, fine-tune your designs (if needed). Submit high-quality color proof(s) for final critique (see printing tips). Prepare a presentation to justify your design decisions. Also publish one multi-page high-res PDF (instructions) on your personal Process Page.

9. Grading: Submit two copies of your work for grading. One proof will be returned to you after grading. File the graded proof in your Process Book for individual review along with all the preliminary work you did for the project (research, brief, sketches, preliminary proofs, final proof). Review your Process Page and make sure you have an accurate record of your process. Also submit one multi-page high-res PDF (instructions) via Cobra's dropbox. You will not receive full credit for this project if any of the above elements are missing.

10. Portfolio preparation: If you are happy with the results of this project, consider including it in your portfolio. If necessary, continue to make refinements until you are 100% satisfied with the project. Be sure to save all your files for future editing.


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Last updated: 1/16/17 ■ Webmaster: Paul Young