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GDS 251 APPLIED PHOTOGRAPHY
Project #2: Studio Shoot
Instructors: Bonnie Burgund and Paul Young

 

Objective

 

To understand the role of commercial photographers in the creative process. To collaborate with an art director to fulfill an artistic vision. To work creatively under marketing or editorial constraints.

 

Secondary objective

 

To learn practical studio lighting techniques.

 

Description

 

You will be paired with a fellow classmate to work as a team on a photo shoot. As a photographer, you will form a collaborative relationship with an art director.

The art director initiates the assignment by commissioning you (the photographer) to create 2 original images based on his/her sketches. Your client will pay for all expenses involved with the shoot, but you must get prior approval before spending any money.

Since you are the creator of the image, you will retain copyright ownership of the photographs and only you may show them in your portfolio as original photography. If the art director chooses to show your image, he/she must do it in the context of a graphic design project and credit you as the photographer.

You will be using ISO 100 color print film on this project.

 

Procedure

 

Using a lottery system, each "photographer" will be assigned a studio shoot day. The date is firm and can not be changed. You must be prepared on the day of the shoot. If you do not shoot on the day the studio is reserved for you, you will receive an "F" for this assignment.

Your art director/partner will commission you to create 2 images based on his/her sketches. You will be given specific direction, but you should add your insight and skills to the creative process. Since the art director is your client, he/she must sign off on all creative decisions.

As the photographer, you must arrange for the model(s) and prop(s). Here is your greatest opportunity for creative input, but you must have your art director sign off on your suggestions. If there are any expenses, you must get approval from the art director. You must also buy the film and be completely prepared for the day of the shoot (save the receipts). Your other classmates will act as assistants during the shoot. You will only have 2 or 3 hours of studio time, so you'll have to work efficiently. The art director must be present to approve each set-up. (Hint: do the shoot with the model first).

After the shoot, you must pay for the processing and prints (save the receipts). Have the film developed and make 4x6 machine prints (work prints). Edit your work and submit your selects to your art director. Upon approval, arrange for two 8x10 final prints of each image to be made by a professional photo lab. Deliver one print of each image to the art director and keep the second set for your own portfolio. Bill the art director for all expenses involving the shoot.

One week after the shoot, present your prints along with the original sketches to the class for critique. Submit the same for grading at your final individual review.

Note: A model release form must be signed by each and every model used in the shoot.

 

Schedule

 

Photo shoot: Assigned by lottery (see Studio Shoot Schedule)
Critique: One week after the shoot

 

 

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Last updated: 5/19/02 • Webmaster: Paul Young

 

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