Graphic Design / Interactive Design / Fine & Applied Arts / Parkland College

“I like the fact that every project can be approached in very different ways.”

Matt Freden

Alumni Profile:
Matt Freden

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Matt FredenHometown: Farmer City IL
Year graduated: 2004
Currently working at: Precision Graphics (Champaign IL)

How does it feel to be a professional designer: Pretty good. I still can’t afford that Jaguar though.

How do you like your job: I like the fact that every project can be approached in very different ways. I can work on a psychology book cover one day, and the next, logo work for a multi tap beer dispenser.

How did you get this job: My Parkland illustration teacher was working at PG at the time and she offered me an internship as an illustrator. Later, I transitioned to the design department and have been designing ever since.

What was the most exciting project you've worked on since graduation: My latest project has been the most interesting. I redesigned PG’s portfolio booklet and developed a fresh set of marketing materials including postcards, CD’s, trigger cases, and web design.

What were some of the most important things you learned while at Parkland: Software skills. Using the vast amount of source materials that exist and other designers and as reference. I can’t always reinvent the wheel.

Who is your favorite designer and why: I’m more a fan of Juxtapoz style artists like Alex Pardee. He captures the details,colors, and theme’s that I enjoy using in my own design work if I can.

What is your favorite typeface and why: I’m still a fan of grunge fonts and distressed letter forms.

Web link: www.mattfreden.com


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Last updated: 1/8/17 ■ Webmaster: Paul Young