Graphic Design / Interactive Design / Fine & Applied Arts / Parkland College

“I’m so happy with how my career came out of something that I truly enjoy doing.”

Betta Manalo

Alumni Profile:
Betta Manalo

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Betta ManaloHometown: St. Joseph, Illinois
Year graduated: 2016 (with an AFA in Art & Design, currently pursuing a BS in marketing)
Currently working as: Marketing Director at Gameday Spirit Fanstore

How does it feel to have your passion turn into your career: There's really no better feeling. I'm so happy with how my career came out of something that I truly enjoy doing. Even though I work mostly on marketing, I still get to be involved in the full process of creating a design for apparel or communications.

How do you like your job: I couldn't ask for a better job. It's fun and challenging and my coworkers and employees are the best!

How did you get this job: I was initially hired through word-of-mouth. The company needed a new graphic designer and had heard about volunteer work I did through my church's college ministry.

What do you wish you would have done differently when you were at Parkland: I would have spent more time in the studio. That really cannot be stressed enough. There's so much you can learn in that time, such as how to navigate the different programs, how to use different tools and explore new ideas. Plus, it's the nicest facility you will ever work in, unless you continue your education at SCAD.

What were some of the most important things you learned while at Parkland: FILE ORGANIZATION. Seriously, my job is 100x easier because of an intern I hired over the summer who organized all of our saved designs and renamed them to fit an easy-to-navigate system. This is by far something you want to have down before you're drowning in unorganized files.

Who is your favorite designer and why: Definitely Paul Rand. I'm such a fan of all his logos and their simplicity. I have to review his work every now and then in order to remind myself that simple and playful logo designs are the way to go.

What is your favorite typeface and why: De Valencia. I can't help but pair it with bold scripts. The contrast it brings is amazing, but it's not always applicable.

Words of advice: Never be afraid to start at the bottom and work your way up.

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Last updated: 12/31/17 ■ Webmaster: Paul Young