Hometown: Decatur IL
Year graduated: 2005
Currently working at: Dynagraphics (Decatur IL) but also in the process of starting my own graphic design business with a friend called Showcard Studio. I am ready for the next level in my career and that seemed like the obvious step for me.
How does it feel to be a professional designer: It’s excellent to have a business card with my name and that title. I can’t wait for the challenges that I will face from owning my own design business. I am officially the go-to girl at my work for all software questions and I have taught everyone there every keyboard shortcut there is (or at least that I know).
How do you like your job: I work as a prepress artist at a printing facility, so I don’t enjoy what I actually do there, but I do enjoy the experience and knowledge that I have gained. I think it is very important that all designers start at that level if possible to really learn the ins and outs of print production.
How did you get this job: It was the third interview I went to. The guy who interviewed me loved my portfolio.
What was the most exciting project you've worked on since graduation: I designed the parade and tradeshow banners for Decatur Public Schools. It was quite a large client for me. I was able to meet with my client and discuss what it was she wanted, then go through the whole design process from start to finish (including production, which is nice).
What were some of the most important things you learned while at Parkland: You should always know your audience because it makes a big difference in what you will design. And always ask for constructive criticism. That way you are always learning things about yourself and your work that you wouldn’t have been able to learn on your own.
Who is your favorite designer and why: I enjoy Neville Brody's work. His designs always surprise me, they’re very original. He has also designed a number of typefaces which I think would be very tedious to design and would take lots of patience and dedication to create.
What is your favorite typeface and why: I don’t know that I have a favorite. Having a favorite typeface scares me a bit for fear of overuse. But one that I enjoy a lot is Century Gothic, it is very clean and simple. That is how I think of my own design style.
Web links: www.brookpaslay.com and www.showcardstudio.com